We help businesses close the gap
between human feeling and brand strategy.
STAY HUMAN helps brands turn emotional connection into real business advantage. We decode and measure the role of emotion in consumer behaviour, then translate those insights into strategies that build trust, loyalty and genuine brand love.
Blending original thinking with customer-led strategy, we help companies create more meaningful, ethical and beautiful connections with the people they serve.
Our values
Empathy as strategy
Emotion isn’t a soft skill. It’s a strategic one. Our style of empathic strategy means leveraging human insights, intuition and relevance.
Brand Love
Great brands connect. Truly, deeply and magically. Our focus is building customer trust through experiences that feel resonant, desirable, loveable.
Human-first
Technology changes fast. But being human is timeless. We start with emotion and context. This is what moves people.
Who we are
FIONA MACIVER, PHD
Dr. Fiona Maciver is an expert in design research, consumer psychology and customer experience with a practice centered on helping businesses develop propositions that are both emotionally resonant and commercially viable. Her consultancy work includes guiding Meta on immersive learning environments and future-facing educational tools for augmented reality. She holds a PhD in design strategy and has published in journals including The Design Journal and Design Management Review. In parallel with consulting, Fiona lectures in Creative Direction at Central Saint Martins College of Art, London, where she speaks to emerging creative leaders about the strategic thinking needed to develop and commercialize ideas.
DAN FORMOSA, PHD
Dr. Formosa has a long history of creating successful, innovative products and digital interfaces that resonate with people. His firm ThinkActHuman is based on the principle that design is about people, not things. He has been an early proponent of, as well as a known authority on Inclusive Design. He is responsible for developing the original line of OXO kitchen products, a frequently referenced example of design-for-all. Also notable is his work with Ford Motor Company’s hybrid vehicle team proposing SmartGauge, an instrument cluster designed to provide feedback to influence drivers’ behavior, helping save fuel. In 2011 he co-founded the Masters in Branding program at the School of Visual Arts in New York City, where he continues to teach. Dr. Formosa writes and lectures internationally on design, research and behavior. His current article in the journal Design Studies discusses the shortcomings of design education.